Virginia Fresh Match (VFM) is a network of farmers markets, mobile markets and community food stores across Virginia. VFM locations offer nutrition incentives that double the value of SNAP (Supplemental Nutrition Assistance Program) dollars spent on fruits and vegetables. With VFM, SNAP shoppers can afford more fruits and vegetables, local farmers earn extra income, and more dollars stay in the local economy. Local Environmental Agriculture Project (LEAP) serves as fiscal sponsor. Learn more at VirginiaFreshMatch.org.

In 2023, Roanoke Co+op shoppers redeemed $47,883 in Virginia Fresh Match dollars.

Roanoke Co+op is one of many locations across Virginia ensuring that fresh produce is within reach for everyone in our community by doubling the value of SNAP dollars for Fresh or Frozen Fruits and Vegetables. That means for every SNAP/EBT dollar you spend on Fresh or Frozen Fruits and Vegetables, the co-op will double the value! For example, $10 of Fresh Produce is only $5 off your SNAP/EBT card. Beyond offering top-notch products, our mission extends to fostering a healthier community and support local farmers and producers.