Change! 2018

It’s time for Change! in 2018!

Roanoke Co+op has been asking for your change for years and, as 2018 nears, co-op shoppers are nearing $100k in “round up” donations at the registers. Since October 2013, co-op shoppers have contributed just over $99k to local charities as well as national socially and environmentally conscious organizations. Donations increased substantially in 2017 to over $30k in 12 months.


The 2018 Change! For Our Community recipients were selected by a committee of co-op employees and board members. Twelve organizations, picked from a pool of 26 applicants, will be featured in 2018: Blue Ridge Literacy, Congregations in Action, Co-op Community Fund, Greenvale School, Help Wild Birds, House of Bread, LEAP for Local Food, Reading Seeds, Roanoke Ballet Theatre, Ryan’s Case for Smiles, STAR Council, Taubman Museum of Art. Each organization has designated a project for the funds raised through Change!


2018 Change! Recipients

Blue Ridge Literacy
The money raised will go toward purchasing classroom supplies for their 2018 Managed Enrollment ESOL classes.

Help Wild Birds
The money raised will provide food and supplies to the hundreds of wild birds received each year so that they may get a second chance to be returned to the wild.

Greenvale School
Greenvale is starting a Family Farmer’s Market for pre-K children and their families to learn to shop healthy. Money raised will purchase food for the market through Feeding America Southwest Virginia.

LEAP for Local Food
Money raised will support the Mobile Market Senior Incentive Program. This program provides vouchers for low-income seniors to shop at our Mobile Market.

Ryan’s Case for Smiles, Alleghany Highlands Region
Money raised will help provide more colorful pillowcases given to each child admitted into Roanoke Children’s Carilion Hospital.

Congregations In Action SW City
Money raised will provide food for the Pack-A-Snack program, which provides a weekend meal for low-income students in Roanoke City Public Schools. Congregations in Actions is a partnership of seven downtown and Old Southwest congregations. Together, we seek to build relationships that make a positive change in the life of our neighbors

House of Bread
House of Bread is a 6-week program (run multiple times a year) to help women coming out of incarceration get a new start. Funds will be used to grow the program so they can serve as many women as possible.

Reading Seeds
Money raised will help purchase books for approximately 200 at-risk children, building a library of 50 books over the course of one school year.

STAR Council
100% of the money donated will directly impact Roanoke City Public School’s homeless students. In the past, STAR Council has purchased winter jackets, clothing, and shoes as well as pay for things like rent or an electric bill for students and their families.

Co-op Community Fund
Open for raising money for a community fund that can go to multiple organizations or develop an endowment to grow into a larger fund. May also be used to raise money for an important cause that has developed over the year.

Roanoke Ballet Theatre
Money raised will support the Roanoke Ballet Theatre’s scholarship program that serves financially challenged members of our community who wish to dance but would not be able afford dance lessons without financial assistance.

Taubman Museum of Art
Funds raised will support curriculum development, program execution, and materials for crafts used to facilitate the Arts Fusion program at the Taubman Museum of Art, which provides an art therapy program for people suffering from dementia.


The co-op’s charitable giving program Change! For Our Community offers two ways to give. One way to give is by “rounding up” your purchases at the registers, which has brought in nearly $100k to date. The other way to contribute to Change! is by using a reusable bag when you shop at the co-op. Shoppers receive a poker chip worth $.05 for each reusable bag and can donate that chip to one of four organizations featured each month. By choosing to bring a reusable bag to the co-op, shoppers have saved over 600k bags from entering the waste stream while contributing over $37k to non-profits and community-minded for-profits.

Applications for Change! For Our Community are accepted online at year round. Recipients for the “round up” portion of Change! are selected by committee in December for the following year.