Change! 2020 Recipients

Posted on Friday, December 27th, 2019 in Front Page Banner, General.

Roanoke Co+op is excited to announce the recipients of the 2020 Change! for Our Community program.

Our Change! program gives shoppers the opportunity to round up their purchases and donate to local community organizations each time they shop. Each month, Roanoke Co+op chooses a different organization to be feature at the register as our Change! recipient.

A committee of co-op employees and board members selected twelve organizations from a pool of 21 applicants to be featured at the registers in 2020. Those organizations are:

  • January – CHIP of Roanoke Valley (Child Health Investment Program)
  • February – The Compassionate Friends of the Roanoke Valley
  • March – Wasena Neighborhood Forum
  • April – SARA Roanoke (Sexual Assault Response & Awareness)
  • May – The Making Foundation
  • June – Clean Valley Council
  • July – Boys and Girls Club of Southwest Virginia
  • August – New Freedom Farm
  • September – InStill Mindfulness SWVA
  • October – Community Fund
  • November – House of Bread
  • December –  TAP (Total Action for Progress)

Change! is now in its sixth year of giving back to the Roanoke Valley. In 2019, the program is on pace to surpass $40k through the kind acts of 92k shoppers “rounding up” their purchases to the nearest dollar.

Change! For Our Community offers two ways to give at Roanoke Co+op. One way to give is by “rounding up” your purchases at the registers, which has brought in over $160k to date. The other way to contribute to Change! is by using a reusable bag when you shop at the co-op. Shoppers receive a poker chip worth $.05 for each reusable bag and can donate that chip to one of four organizations featured each month. By choosing to bring a reusable bag to the co-op, shoppers have saved over 875k bags from entering the waste stream while contributing an additional $48k to non-profits and community-minded for-profits, to date.

For more information, visit our Giving Back page or contact John Bryant, Marketing Manager, at

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