2019 Change!



Roanoke Co+op is excited to announce the recipients of the 2019 Change! For Our Community campaign. A committee of co-op employees and board members selected twelve organizations from a pool of 19 applicants to be featured at the registers in 2019. Those organizations are: Grandin Theatre Foundation, Roanoke Area Youth Substance Abuse Coalition (RAYSAC), Habitat for Humanity, Friends of the Blue Ridge Parkway, American Red Cross, Turn the Page, Hope Soccer Festival, Radio Free Roanoke, Wasena Elementary School, Co+op Community Fund, Mill Mountain Theatre, and Big Brothers Big Sisters of SW Virginia. Each organization has designated a project for the funds raised through Change!

2019 Change! Recipients

January 2019
Grandin Theatre Foundation
Funds raised will be applied to the Grandin Theatre Film Lab program for student filmmakers located in Grandin Village.

Roanoke Area Youth Substance Abuse Coalition (RAYSAC)
Funds raised will go toward on a health and wellness event in April 2019. The event will serve the purpose of showing the community that there are many alternatives to pain and stress management other than opioids.

Habitat for Humanity
Funds raised will be used to help cover construction costs for a home that will be located at 721 Rutherford Ave.

Friends of the Blue Ridge Parkway
Money raised will go toward maintaining the parkway overlooks and vistas.

American Red Cross
The American Red Cross will use the funding to support the continued delivery of disaster Preparedness, Response, and Recovery services for families in need.

Turn the Page
All funds raised will be used exclusively for the purchase of books hand-selected for children’s age/development stage to promote early literacy through Physicians to Children Clinic.

Hope Soccer Festival 
Proceeds will directly support refugees, creating opportunities by covering educational expenses through the Star City Soccer Foundation.

Radio Free Roanoke
Money raised will help purchase studio equipment for RFR.

Wasena Elementary School
Money raised will go towards outdoor project at the school including the Wasena Seedling Club. Children stay after school once a week to learn about gardening and plant the school’s garden plot.

Community Fund
Open for raising money for a community fund that can go to multiple organizations or develop an endowment to grow into a larger fund. May also be used to raise money for an important cause that has developed over the year.

Mill Mountain Theatre
Money raised will provide books for MMT’s Young Audiences Series productions. These productions have literary bases and MMT gives out approx 2,000 books annuallyto students attending those shows .

Big Brothers Big Sisters of SW Virginia
The funds raised will be used to support Big Brothers Big Sisters of SWVA’s community and school-based mentoring programs.

Roanoke Co+op’s charitable giving program Change! For Our Community is celebrating eight years of giving back to the Roanoke Valley. Since it began in October 2010, Change! has raised over $165k for over 100 different local charities as well as national organizations that focus on social and environmental change. In 2018, the program received over $22k through the kind acts of 52k shoppers rounding up their purchases to the nearest dollar. The program also diverted over 110k bags from entering our waste stream and donated an additional $6k to 43 local organizations in the year. There are still a few days in December “round up” and donate Change! to Taubman Museum of Art’s Arts Fusion program which provides an art therapy program for people suffering from dementia.

Change! For Our Community offers two ways to give. One way to give is by “rounding up” your purchases at the registers, which has brought in over $121k to date. The other way to contribute to Change! is by using a reusable bag when you shop at the co-op. Shoppers receive a poker chip worth $.05 for each reusable bag and can donate that chip to one of four organizations featured each month. By choosing to bring a reusable bag to the co-op, shoppers have saved over 775k bags from entering the waste stream while contributing an additional $44k to non-profits and community-minded for-profits, as of December 2018.